Our Heritage & History
Seven decades of service, trust, and transformation — from a neighbourhood bookshop to a national institution.
Where It All Began
Established in 1947
“A humble bookshop on Cross Street — and the beginning of something lasting.”
Kong Beng Book Company Pte Ltd was founded in 1947 by Chuang Kui Chong, initially supplying stationery and books to schools and government agencies across Singapore. The business was built on a simple promise: provide quality products with honest service.
In 1986, the company underwent a strategic restructuring — separating property and investment interests to form Kong Beng Stationery & Sports Pte Ltd (KBSS), allowing the business to focus entirely on what it did best: supplying schools, offices, and families with everything they need to learn, work, and play.
Today, KBSS serves customers across Singapore and the wider region — government agencies, schools, businesses, and online platforms — as a trusted one-stop hub for stationery, sports equipment, games, and musical instruments.
Our Roots
Our Founding Members
The Chuang family — a father and his three sons — laid the foundation of everything Kong Beng stands for today.
(From Left to Right) Chuang Seow Kian, Chuang Shew Beng, Chuang Shao Chiang, and their father Chuang Kui Chong (right) — the founding family of Kong Beng.
Through the Years
Moments That Shaped Us
Be Part of Our Story
Let’s get you equipped.
Quality stationery and sports supplies for every need — since 1947.